A CRM system touches every part of your business. It is one of the most critical enablers of your business growth: So, selecting the right one for you is something that deserves careful consideration. If you are looking to upgrade your CRM capabilities, here are five things that should guide your thinking together with a brief look at the solutions to these challenges.
Low adoption is the biggest single reason why CRM implementations fail. This could result from one of several different reasons. The selected software may be insufficiently flexible to adapt to your unique sales process; it may require salespeople to scroll through lots of pages to get to the information they need; or it may be that it was simply foisted upon the sales team as a fait accompli with no investment in change management. (This blog has further detail on this topic).